Shop You
Shop You is a trendy online American fashion retailer for men and women ages 20-35. Clothing and accessories are sold for every personality to encourage customers to be their true selves. Shop You offers numerous customer advantages such as low price points, virtual try-ons, a style magazine, style guides, free fast delivery, and returns.
Roles and Responsibilities
Led the class project, conducted usability testing, made a competitive analysis, and created wireframes and prototypes.
I did some research on shopping for clothing online and found both male and female users aged 20-35 pain points were shipping costs, type of fabric quality and the biggest pain point was not knowing if clothing would fit them.
Customers don't know if the clothing will fit, the fabric quality, and the shipping costs which cause shoppers to abandon their carts or make returns.
Also, according to retailers, they lose roughly 600 billion dollars every year to sales returns. This includes processing, shipping fees, warehouse space, and losses in addition to the inconvenience the customer faces.
What is the problem?
How do I know if the clothes will fit me?
The Solution
Give the customer clear, accurate information needed to make the best decision possible. This can be done by providing a Virtual Try-On feature on the site. Users will be able to try on the products for fit. As a result, there will be fewer returns and the company will save money.
Let's look at the top competitors to see how they approach these problems.
Competitive Analysis
Company
H&M
Nordstrom
Zara
Shop You
Unique Selling Feature
Virtual Try-On
Has fast product times resulting in more products to sell sustainable materia
Has high-end prices, quality products, and good customer service
Has trendy and sustainable products.
Has an extensive selection of clothing appealing to all personalities. Promoting inclusivity and body positivity to engage the user.
Competitive Analysis Summary
The biggest competitor is Zara. They offer similar features such as Virtual Try-On. The difference is they have faster production times. Shop You has third-party vendors that may require longer production times.
How Does Shop You Standout From The Other Retailers?
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Create an emotional connection with customers by promoting body positivity and inclusivity.
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Provide a large inventory of clothing to fit everyone's needs.
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Set a low price point that everyone can afford.
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Offer a Virtual Try-On feature to ensure fit and reduce the amount of returns.
I have determined the important features of the website. Now I can layout my design.
Process of Using Virtual Try-on
Start
Product Page
Virtual Try-On
Take Picture
End
Save Picture
Product In Bag
View Picture
Key
Virtual Try-On
Start/End
Product Page
Product In Bag
Wireframe of Product Page
Increased fidelity sketch to break out to make sure product elements will fit comfortably.
Black
How To Use Virtual Try-On To Find Clothing That Will Fit.
Next
Download The App For An Extra 10% Off
Shop You
Petite Oversized Extreme Shirt
Green
Black
Orange
Next
Try-On
shopyou.com
Petite Orange Extreme Oversized Shirt
$33.80
Size Guide
0 2 4 6 8 10
Green
Orange
Virtual Try-On
Black
Add To Bag
Petite Orange Extreame Oversized Shirt
Download The App For An Extra 10% Off
Shop You
Virtual Try-On
Saved Products
Instructions
Measurements
Add To Bag
shopyou.com
Virtual Try-On
1. This quick process encourages users to engage with this unique and convenient feature.
2. Trying on clothing from a virtual closet is a fun experience.
3. Convenient and useful try-on features are provided for the user.
Next Steps
Engage with the development team to test for a lightweight prototype.
Project Summary Page
By following this process I created a compelling and user-friendly website and an enjoyable experience. The process doesn’t stop here. Implementing, recommending, and working with participants will ensure a continued user-centered website.